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UPDATED MEMORIES
The House Collective
Visual Identity,
Graphic Design,
Web Design
The House Collective reconnected with the past to bring it forward to the present, in anticipation of the future – through cocktails, visuals and music curated by global tastemakers.
Across Beijing, Hong Kong, Shanghai and Chengdu, each hotel held a celebration through" Updated Memories".
Using the green to connect all four houses together, the visual identity focused on using gradients to unveil the memories across four cities .
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